What is “social capital” and how do you build it?

Social capital is the network of relationships, shared values, and trust that enables individuals and communities to work together for mutual benefit. It acts as a collective resource, providing access to information, support, and opportunities that are often more critical for achieving personal and professional goals than raw financial capital or individual skill.

Key Dimensions

Social capital is generally understood through three main types of connections:

  • Bonding Social Capital: Strong, close-knit ties between similar individuals (e.g., family, close friends, or people of the same background) that provide emotional support and a strong sense of identity
  • Bridging Social Capital: Weaker, looser connections between diverse groups (e.g., different socioeconomic classes, cultures, or industries) that help share new ideas and information
  • Linking Social Capital: Vertical connections to people or institutions in positions of authority or power, which help access resources, leverage influence, and navigate formal systems

You can use research tools like The Social Capital Atlas to visualize how different dimensions of local social networks correlate with community resilience and economic mobility across the United States

How do you build it?

  • Talk About Yourself Authentically – Share your story in a way that’s genuine and memorable
  • Ask Questions About Others – Show genuine curiosity about the other person’s work and life
  • Actively Listen with Full Attention – Listen to understand — not just to respond. Be present
  • Make Connections.Find Common Ground – Spot shared interests, experiences, and mutual contacts
  • Make the Ask Right-Sized & Clear – Know how to ask for something specific and appropriate
  • Loop Back. Stay in Touch – “I thought of you…” — follow up and share updates

Tangible ways to improve your communications skills

Big Interview: Even if you aren’t preparing for an interview Big Interview can record you talking about things and play it back to you so you can work on improving your skills in 1:1 communication

Toastmasters: Since 1924, Toastmasters International has transformed nearly eight million lives through a simple, yet powerful, mission: empowering individuals to become more effective communicators and leaders

Work on your vocal confidence with this LinkedIn Learning course